The fastest-growing sport in America just got a whole lot more stylish. On May 4th, 2024, Life Time Fitness, the nation’s premier healthy lifestyle brand with over 170 athletic country clubs, announced a strategic partnership with lululemon, the global athletic apparel giant. This exciting collaboration aims to elevate the pickleball experience for players of all levels by offering best-in-class athletic apparel alongside exclusive events and activities.
Longer rallies = more fun. Stay on the courts all day with pickleball gear from LuLuLemon.
Contents
A Perfect Match: Life Time Fitness Has the Most Pickleball Courts and LuLuLemon has the Best Gear
This partnership brings together two industry leaders with a shared commitment to wellness and innovation. Life Time Fitness boasts the most pickleball and indoor tennis courts under one roof in the United States, exceeding 960 courts nationwide. They also have established partnerships with pickleball legend Ben Johns and tennis icon Andre Agassi, solidifying their position as a powerhouse in the racquet sports world.
Lululemon, renowned for its high-performance apparel designed for various athletic pursuits, brings its expertise in creating comfortable, functional, and stylish workout wear. This collaboration ensures that pickleball players can move freely, sweat confidently, and look their best on the court.
LuLuLemon and Life Time Fitness Commit to Growing Pickleball
The partnership extends beyond offering lululemon apparel online and in Life Time Fitness’s in-club shops (called LIFESHOPs). Both companies are committed to fostering a thriving pickleball community. Plans include co-organized events like pickleball clinics, tournaments, and social gatherings at select Life Time locations. These events will provide a platform for players to connect, learn new skills, and experience the joy of pickleball in a stylish and welcoming environment.
Read more on what LuLuLemon and Life Time Fitness are doing for Pickleball
You Might Also Like
